Market regulators continue to carry out special rectification campaigns targeting the beauty industry, focusing on cracking down on illegal practices such as lifestyle beauty salons carrying out invasive aesthetic medical services beyond their business scope, exaggerated efficacy claims and fabricated cases.
Typical cases have been exposed in many regions recently. Some ordinary beauty salons repackage common medicines as anti-aging beauty treatments and sell them at high prices. Certain institutions promote the "youthful aesthetic standard" to young consumers, inducing people around the age of 20 to receive premature anti-aging aesthetic medical procedures.
Industry conferences have proposed that the beauty industry should return to its core values and clearly distinguish lifestyle beauty from aesthetic medicine. Procedures involving skin breaking, injections and anesthesia are medical acts and can only be performed by medical institutions.
Regulators remind consumers to verify institutional qualifications before choosing beauty services, and resist pre-payment inducement and exaggerated promotion.